Tammy Perkins

Learn from Tammy Perkins, a leading expert in event strategy and brand activation. Discover data-driven insights on trade show ROI, vendor management, and how to create the 'Wow Factor' for your next major event.

Why Your Employee Engagement Event Felt Like Work (And How to Actually Engage People)

The Day After Sarah and Mike sit in the break room, coffee in hand. The company's big employee engagement event…

4 days ago

The Q4 Vendor Crunch: Why Smart Planners Book in July

Your holiday party is five months away. Feels early, right? It's not. By the time most planners start vendor outreach…

1 month ago

I Read 200+ Comments From Event Planners on Reddit. Here’s What Actually Keeps Guests Engaged.

I came across a thread in r/EventPlanners last week while researching corporate event engagement ideas for 2026 that started with…

2 months ago

Why 90% of Event Swag Ends Up in Hotel Trash Bins (And the Business Case for Giving Nothing at All)

Key Takeaway 40% of corporate gifts are thrown away immediately. Only 21% of promotional items are kept long-term. Meanwhile, businesses…

2 months ago

Why Event Planners Burn Out (And the One Vendor Choice That Actually Helps)

TL;DR Event planner burnout is driven by the burden of vendor coordination, not workload. Every vendor you add brings hidden…

3 months ago

The Line Is the Activation: What Smart Corporate Event Planners Know That Others Don’t

You've seen it happen. The activation area is set up. The signage looks great. The vendor showed up on time.…

3 months ago

The Corporate Event Planner’s 2026 Field Guide: Vendors, ROI, and Everything That Can Go Wrong

The event industry changed faster in the last three years than it did in the previous ten. Budgets got scrutinized…

5 months ago

Building Brand Awareness With Promotional Gifts

Corporate planners spend thousands on swag that ends up in the trash by Monday. The problem isn't the budget. It's…

5 months ago