Tammy Perkins

Learn from Tammy Perkins, a leading expert in event strategy and brand activation. Discover data-driven insights on trade show ROI, vendor management, and how to create the 'Wow Factor' for your next major event.

Free Pizza Isn’t a Strategy: Campus Event Ideas That Work

Free Pizza Isn't a Strategy: The Campus Event Ideas College Students Actually Show Up For You booked the room. Then…

1 week ago

Company Holiday Party 2026: Your Open Bar Is the Problem

Picture your company holiday party. The DJ is warming up. The bar has a line. Someone near the back is…

3 weeks ago

Interactive Corporate Event Entertainment: The Peak Moment Gap

Your event went great. The DJ was solid. The speeches landed. The exit survey said 4.2 stars. So why can't…

1 month ago

End of Year Event Budget: 6 Smart Moves Before December 31

Your event budget has a death date. December 31. Midnight. Whatever’s left in that line item? Gone. And here’s the…

2 months ago

8 Corporate Events That Went Viral for All the Wrong Reasons

Bill Gates once watched a computer crash live on stage in front of the entire tech industry. Elon Musk once…

2 months ago

Why Your Employee Engagement Event Felt Like Work (And How to Actually Engage People)

The Day After Sarah and Mike sit in the break room, coffee in hand. The company's big employee engagement event…

3 months ago

The Q4 Vendor Crunch: Why Smart Planners Book in July

Your holiday party is five months away. Feels early, right? It's not. By the time most planners start vendor outreach…

4 months ago

I Read 200+ Comments From Event Planners on Reddit. Here’s What Actually Keeps Guests Engaged.

I came across a thread in r/EventPlanners last week while researching corporate event engagement ideas for 2026 that started with…

4 months ago