Tammy Perkins

Learn from Tammy Perkins, a leading expert in event strategy and brand activation. Discover data-driven insights on trade show ROI, vendor management, and how to create the 'Wow Factor' for your next major event.

Interactive Corporate Event Entertainment: The Peak Moment Gap

Your event went great. The DJ was solid. The speeches landed. The exit survey said 4.2 stars. So why can't…

1 day ago

End of Year Event Budget: 6 Smart Moves Before December 31

Your event budget has a death date. December 31. Midnight. Whatever’s left in that line item? Gone. And here’s the…

2 weeks ago

8 Corporate Events That Went Viral for All the Wrong Reasons

Bill Gates once watched a computer crash live on stage in front of the entire tech industry. Elon Musk once…

1 month ago

Why Your Employee Engagement Event Felt Like Work (And How to Actually Engage People)

The Day After Sarah and Mike sit in the break room, coffee in hand. The company's big employee engagement event…

1 month ago

The Q4 Vendor Crunch: Why Smart Planners Book in July

Your holiday party is five months away. Feels early, right? It's not. By the time most planners start vendor outreach…

3 months ago

I Read 200+ Comments From Event Planners on Reddit. Here’s What Actually Keeps Guests Engaged.

I came across a thread in r/EventPlanners last week while researching corporate event engagement ideas for 2026 that started with…

3 months ago

Why 90% of Event Swag Ends Up in Hotel Trash Bins (And the Business Case for Giving Nothing at All)

Key Takeaway 40% of corporate gifts are thrown away immediately. Only 21% of promotional items are kept long-term. Meanwhile, businesses…

4 months ago

Why Event Planners Burn Out (And the One Vendor Choice That Actually Helps)

TL;DR Event planner burnout is driven by the burden of vendor coordination, not workload. Every vendor you add brings hidden…

4 months ago