Tammy Perkins

Learn from Tammy Perkins, a leading expert in event strategy and brand activation. Discover data-driven insights on trade show ROI, vendor management, and how to create the 'Wow Factor' for your next major event.

I Read 200+ Comments From Event Planners on Reddit. Here’s What Actually Keeps Guests Engaged.

I came across a thread in r/EventPlanners last week while researching corporate event engagement ideas for 2026 that started with…

2 weeks ago

Why 90% of Event Swag Ends Up in Hotel Trash Bins (And the Business Case for Giving Nothing at All)

Key Takeaway 40% of corporate gifts are thrown away immediately. Only 21% of promotional items are kept long-term. Meanwhile, businesses…

1 month ago

Why Event Planners Burn Out (And the One Vendor Choice That Actually Helps)

TL;DR Event planner burnout is driven by the burden of vendor coordination, not workload. Every vendor you add brings hidden…

1 month ago

The Line Is the Activation: What Smart Corporate Event Planners Know That Others Don’t

You've seen it happen. The activation area is set up. The signage looks great. The vendor showed up on time.…

2 months ago

The Corporate Event Planner’s 2026 Field Guide: Vendors, ROI, and Everything That Can Go Wrong

The event industry changed faster in the last three years than it did in the previous ten. Budgets got scrutinized…

3 months ago

Building Brand Awareness With Promotional Gifts

Corporate planners spend thousands on swag that ends up in the trash by Monday. The problem isn't the budget. It's…

4 months ago

5 Documents to Demand From Your Event Vendor (Before You Sign Anything)

Most planners ask about price. The smart ones ask for paperwork. Here's exactly what separates a professional vendor from a…

4 months ago

9 Event Vendors Disappearing by 2029 (And What’s Replacing Them)

Your event budget is about to get disrupted. Not by a pandemic. Not by a recession. By technology that costs…

5 months ago